Sponsor Policy
Sponsor Policies
Effective April 1, 2024
The All Fifty Club Convention provides travelers, travel industry creators, agents, providers, media, and marketers opportunities to learn from each other and build mutually beneficial relationships.
There are appropriate channels set forth for sponsors and businesses. Contact TGG Alicia at aliciarovey@travelgoalgetter to discuss sponsorship or business opportunities.
Suitcasing or outboarding is discouraged and can result in current and future TGG penalties for any practicing parties.
What is Outboarding?
The International Association for Exhibition Management (IAEM) defines outboarding as:
“The result of a third party’s organization of an event in proximity to but not sanctioned by an existing exhibition. The purpose is generally to provide a marketing and selling experience apart from, or in addition to, those that are an official part of the host exhibition’s program. Such events may occur in, adjacent to, or separate from the venue of the host exhibition.”
Outboarding can also occur when a third party pays for sponsorship at one level and hosts unofficial events for attendees. These sponsors disregard the official conference calendar, confuse attendees, and lack fairness towards other sponsor partnerships.
What is Suitcasing?
IAEM defines suitcasing as:
“A non-exhibiting seller engages a visitor in a marketing/selling activity at a place not sanctioned by the rules of the exhibition, such as the aisles or off the show floor.”
TGG, as well as event sponsors, makes significant financial investments in the conference efforts. Outboarding and suitcasing put their efforts and investments at risk.
Please note: Exchanging business cards with attendees in common areas while discussing your product or service does not fall under the category of outboarding or suitcasing. We encourage that activity.
These are a few examples of outboarding or suitcasing:
- A non-sponsor hosting a party on or off-site
- Sponsoring a booth and having a private dinner for VIP attendees
- A non-sponsor using the conference hashtag to tweet about giveaways
- Using the Travel Goal Getter or All Fifty Club name without a proper license
If attendees are found to be outboarding or suitcasing, the following penalties will be enacted:
- Immediate removal from the All Fifty Club Convention
- Future speaking roles or sponsorship opportunities will be prohibited
- TGG reserves the right to seek legal damages if deemed appropriate
If you are in doubt about whether a particular action is considered a violation, please contact Alicia Rovey at aliciarovey@travelgoalgetter.com at least one week before the Event.